Rochester, NY Metro Area

Rochester, NY · Metro Area

1,058,413Population

A metropolitan statistical area of 5 counties (2 central, 3 outlying), part of the Rochester-Batavia-Seneca Falls, NY combined area. The counties are tied together by commuting: people live in one and work in another.

Median household income: $76,284
Median home value: $204,600
Land area: 2,928 sq mi

Market now

Counties in this metro area

Central counties hold the urban core; outlying counties are linked to it by commuting.

County	Role	Population	Median income	Median home value
Monroe County, NY	Central	753,753	$76,382	$213,700
Ontario County, NY	Central	112,625	$82,324	$222,900
Wayne County, NY	Outlying	90,929	$74,506	$170,000
Livingston County, NY	Outlying	61,498	$74,001	$174,600
Orleans County, NY	Outlying	39,608	$65,969	$140,800

Largest cities and towns

164 places in our city pages lie in this area; the 25 largest are shown.

Place	Type	Population	Median income
Rochester, NY	City	208,772	$47,213
Greece, NY	Town	95,395	$79,783
Irondequoit (CDP), NY	CDP	50,657	$79,162
Irondequoit, NY	Town	50,657	$79,162
Henrietta, NY	Town	48,065	$85,943
Perinton, NY	Town	46,961	$112,093
Webster (Town), NY	Town	45,226	$94,313
Penfield, NY	Town	38,965	$119,154
Brighton (CDP), NY	CDP	36,834	$85,467
Brighton, NY	Town	36,834	$85,467
Pittsford (Town), NY	Town	30,543	$145,581
Gates, NY	Town	29,008	$77,080
Chili, NY	Town	28,982	$89,793
Ogden, NY	Town	20,208	$91,563
Parma, NY	Town	16,111	$93,558
Victor (Town), NY	Town	15,989	$115,538
Farmington, NY	Town	14,643	$92,944
Greece (CDP), NY	CDP	13,943	$65,849
Arcadia, NY	Town	13,601	$63,398
Sweden, NY	Town	13,472	$75,711
Geneva, NY	City	12,512	$79,435
Canandaigua (Town), NY	Town	11,270	$96,515
Canandaigua, NY	City	10,514	$64,929
Ontario, NY	Town	10,491	$82,608
Geneseo (Town), NY	Town	10,338	$65,670

Also in the Rochester-Batavia-Seneca Falls, NY combined area

Batavia, NY · micro · 57,787 Seneca Falls, NY · micro · 32,920

Demographic Rates

Poverty Rate

12.8%

Unemployment

4.7%

College Educated

38.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1701, S2301, S1501

Race & Ethnicity

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B02001, B03003

Income Profile

Median Household Income

$76,284

Mean Household Income

$100,937

Income Distribution

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S1902, S1903, B19013, B19113

Sex Distribution

Male

48.9%

Female

51.1%

Population Split

Male48.9%

Female51.1%

The sex distribution of a population provides insight into the demographic balance of a community. Significant skews in this ratio can be influenced by local industries (e.g., military bases, mining, or tech hubs), educational institutions, or migration patterns. Understanding this balance is essential for planning public health initiatives and social services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Ancestry

German17.4%

Italian15.2%

Irish14.7%

English12.5%

Polish4.4%

French2.0%

Scottish1.8%

African1.1%

Mexican0.9%

Reported ancestry groups representing the cultural heritage of the population. Percentages may not sum to 100% as residents may report multiple ancestries or none.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B04006

Immigration & Nativity

Nativity Status

6.7%Foreign Born

93.3%Native Born

Citizenship Status

Naturalized61.9%

Non-Citizen38.1%

Period of Entry

2010 or Later35.3%

Before 201064.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B05001, B05002

Housing Characteristics

Total Housing Units

481,033

Median Rent

$1,143/mo

Median Home Value

$204,600

Median Year Built

1966

Housing Tenure

Housing Types

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table DP04

Education Enrollment

Total Enrolled

242,122

College Enrollment

24.4%

High School

20.5%

College Educated

38.2%

K-12 Enrollment

Higher Education

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1401, S1501

Transportation & Commute

Mean Commute Time

21.0 min

Drive Alone Rate

72.3%

Public Transit

1.4%

Work From Home

14.3%

Commute Mode

Vehicle Ownership

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0801, B08141

Age Distribution

Under 18

20.1%

18-34 Years

22.6%

35-64 Years

37.9%

65+ Years

19.4%

Population Composition

Under 1820.1%

18-3422.6%

35-6437.9%

65+19.4%

The age distribution of a community impacts local services, school requirements, and the labor market. A higher percentage of youth suggests a need for schools and family services, while a larger senior population may indicate a retirement destination or a need for healthcare services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Household Composition

Married Couples

43.1%

Single Parent

6.6%

Living Alone

32.0%

Avg Size

2.28

Household Types

Married Couples43.1%

Single Parent6.6%

Living Alone32.0%

Household composition offers insights into the social fabric of a community. A high percentage of married couples often correlates with stability and higher household incomes, while a significant number of single-person households may indicate a younger transient population or an aging community.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1101

Economic Profile

Per Capita Income

$43,131

SNAP Usage

13.8%

Health Insurance

96.4%

Household Income Breakdown

Under $25k15.3%

$25k - $50k17.8%

$50k - $100k29.5%

$100k+37.4%

Key Industries

Manufacturing

11.0%

Retail Trade

10.6%

Education & Health Care

31.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S2201, DP03

Health & Disability

Disability Rate

14.7%With Disability

Percentage of the civilian noninstitutionalized population with a disability.

Health Insurance Coverage

96.4%With Coverage

Percentage of the civilian noninstitutionalized population with health insurance coverage.

Why this matters: High disability rates may indicate a need for accessible infrastructure and specialized healthcare services. Health insurance coverage is a key indicator of a community's access to preventative care and financial resilience against medical emergencies.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1810, S2701

Technology Access

Broadband Internet

90.2%vs ~90% National Avg

Computer Ownership

94.6%vs ~95% National Avg

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S2801

Cost of Living & Housing

Cost of Living Scale

Lower is better

97.0

0130

Below average< 97

Near average97 - 103

Above average> 103

Prices compared with the US average (100). 105 means about 5% more expensive than average.

Housing Affordability

Higher is better

198.1

0200

Hard to Afford< 80

Moderate80 - 100

Affordable> 100

100 means a family earning the median family income just qualifies to buy the median-value home (20% down, 30-year loan at 6.72%).

Source: BEA Regional Price Parities · NAR affordability formula with Census ACS 2020–2024 incomes and home values and the Freddie Mac 30-year rate (2024)

How can this information help me in marketing?