In short: GERBER.ai is built on public statistics and our own research. The numbers are good estimates for comparing places, not exact counts, and they describe areas, not people.
1. Where the data comes from
Most figures in GERBER.ai come from public sources, including:
- U.S. Census Bureau — American Community Survey (ACS) 5-year estimates;
- IRS Statistics of Income;
- Federal Reserve Bank of St. Louis (FRED);
- Centers for Medicare & Medicaid Services and the Social Security Administration;
- Data.gov and other public datasets named on each page.
Some features, such as The Wealth Calendar, use GERBER.ai’s own research. Each page names its source and survey years; please check the original source before relying on a figure for an important decision.
2. Estimates, not exact counts
Survey data such as the ACS is based on samples, so every figure is an estimate with a margin of error. Margins are larger for small places, census tracts and small groups, and two places whose figures look different may not truly differ. Five-year estimates describe an average over five years, not a single year.
3. Data can be out of date
Public data is released months or years after it is collected, and places change. Event dates, venues and guest lists in our research can move or be cancelled; we mark events as confirmed or expected where we can.
4. Our calculations
Rankings, tiers, scores, maps, trade areas and comparisons are GERBER.ai’s own calculations from the source data. They are designed to help you see patterns quickly, and they simplify the underlying data. Different methods can give different results.
5. AI answers
Ask GERBER®.ai writes answers automatically from the data it looks up. It can misread a question, pick the wrong place or make mistakes. Check the figures it gives against the pages it links to before you use them.
6. Not professional advice
GERBER.ai is for information, marketing and research. It is not financial, investment, legal, tax, medical or real-estate advice, and no result is promised. Talk to a qualified professional before making decisions in those areas.
7. Fair and lawful use
The data describes areas, not individual people. You may not use it to make decisions about individuals, or to treat people differently because of race, colour, national origin, religion, sex, disability, familial status, age or any other protected trait.
In particular, do not use the Service to decide who can rent or buy housing, get credit or insurance, or be hired, in ways that break fair housing, fair lending, equal employment or other anti-discrimination laws. See the Terms of Use.
8. Spotted an error?
Tell us at mark@gerber.ai with the page link and what looks wrong. We check every report and correct the data or the wording when needed.