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Categories

Demographic

Population size, age, sex, race, ancestry and immigration.

Population

Population
Age Distribution
Sex Distribution
Families & Households

Race

Race (Count)
Race (%)

Ancestry

Ancestry (Count)
Ancestry (%)

Immigration

Immigration (Count)
Immigration (%)

Target

Analyze

Run a keyword × state market analysis and keep every result.

New analysisPick keywords and states; get demand, competition, budget and the GERBER Score
HistoryEvery analysis you ran, with its results and folders
ReportsDownload any finished analysis as PDF, Excel, CSV or JSON

Explore by area

Metro AreasAll 935 metro and micro areas, ranked and compared
Census TractsNeighborhood-level data, rankings and comparisons
ZIP ExplorerFind and compare ZIP codes by radius

Analysis

80/20 Market FinderThe few tracts that hold most of your audience
Sniper EnginePick the exact ZIP codes to target by wealth tier
Lookalike FinderFind the US cities most like one you know
Trade Area RingsWho lives within 1–50 miles of any point
Sweet Spot FinderScore 249 large cities on home affordability
Ask GERBER®.aiAsk questions about any US location

Atlas

Wealth & Luxury

Affluent, high-net-worth, and ultra-wealthy markets

Tools

Spending Zips©Rank the 5,000 wealthiest U.S. ZIPs by wealth and reach
Wealth Pyramid12-tier Financial Class Pyramid for any area

Where the wealth is

State Wealth DirectoryEvery state's priority wealth ZIPs, A–E
Wealth SignalsEmerging, stealth and house-rich ZIPs

When to reach them

The Wealth Calendar60 events where the ultra-rich gather
Second Homes & SeasonsWhere the rich live each season

Home
Tools
Sniper Engine

80/20 Market Finder Sniper Engine Lookalike Finder Trade Area Rings Sweet Spot Finder Ask GERBER®.ai

Sniper Engine

Sniper Engine is a GERBER.ai Pro market analysis tool built on US Census and public data for every state, county, city and ZIP.

Market intelligence for every US state, county, city and census tract — built on Census ACS, IRS income statistics, FRED and public datasets.

Demographic

Population
Age Distribution
Sex Distribution
Families & Households
Race (Count)

Economic

Per Capita Income
Household Income
Family Income
Income by Age
Unemployment Rate

Social

Race & Diversity Index
Immigration & Year of Entry
Social Index
Income
Poverty & SNAP

Housing

Occupancy
Finances
Physical Characteristics

Medicare

Medicare Payment Areas
Medicare Code Lookup

Hospitals

Hospital Directory
Hospitals Near a ZIP
Beds per 1,000 People

Social Security

Social Security Offices
Offices Near a ZIP
Seniors per Office

Geography & Tools

Metro Areas
Census Tracts
ZIP Explorer
80/20 Market Finder
Sniper Engine
Lookalike Finder
Trade Area Rings
Sweet Spot Finder
Ask GERBER®.ai

Economic Atlas

Spending Zips©
Wealth Pyramid
State Wealth Directory
Wealth Signals
The Wealth Calendar
Second Homes & Seasons
Income Zips©
Income Pyramid
State Income Directory
Income Signals
Poverty Zips©
Poverty Pyramid
State Poverty Directory
Poverty Signals

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Sources: U.S. Census Bureau ACS · IRS Statistics of Income · Federal Reserve FRED · Data.gov