Skip to content
GERBER.ai

ZIP 54723 · Bay City

Who lives in ZIP code 54723 (Bay City, WI): age, income, housing, education and work.

Source: uszips 2026 (ACS-based ZIP file)

2026 ZIP profile

Bay City, WI · Pierce County

uszips 2026
People973
Median age48.6
Household income$81,875
Home value$190,752
Median rent$1,066/mo
Poverty4.0%
College degree+13.5%
Commute28 min

Place

Metro area
Minneapolis-St. Paul-Bloomington, MN-WI
Wider region
Minneapolis-St. Paul, MN-WI
Time zone
Central
Density
12 / sq mi
Housing units
409

County

Pierce100%

Share of the ZIP's people in each county.

Age mix

Under 109.6%
10–197.4%
20s7.5%
30s19.3%
40s7.1%
50s13.3%
60s22.9%
70s10.5%
80+2.5%

20.9% are 65 or older; 83.9% are adults.

Household income

Under $25K7.3%
$25K–50K20.6%
$50K–75K18.6%
$75K–100K20.0%
$100K–150K17.4%
$150K+16.1%

33.5% of households earn $100K+. Median per person: $44,138.

Education (adults 25+)

Less than high school5.4%
High school46.0%
Some college35.0%
Bachelor's9.6%
Graduate3.9%

40.3% of degrees are in STEM fields.

Race

White96.1%
Black0.0%
Asian0.6%
Native American0.4%
Pacific Islander0.0%
Other0.9%
Two or more2.0%

0.4% Hispanic or Latino (of any race).

Households & family

Married
46.6%
Never married
32.7%
Divorced
16.0%
Widowed
4.6%
Family size
2.91
Dual-income families
52.0%

Housing

Own their home
83.6%
Rent burden
15.0%
Men / women
51% / 49%

Work

In labor force
66.3%
Unemployment
1.4%
Self-employed
11.3%
Farmers
6.5%

Community

Charitable givers
19.4%
Veterans
8.8%
With a disability
8.7%
No health insurance
6.9%
Limited English
0.5%

Source: uszips 2026 (ACS-based ZIP file). Shares are percentages of people, households or adults as the measure implies.

Market now