ZIP 54653 · Rockland
Who lives in ZIP code 54653 (Rockland, WI): age, income, housing, education and work.
Source: uszips 2026 (ACS-based ZIP file)
2026 ZIP profile
Rockland, WI · La Crosse County
uszips 2026
People1,335
Median age35.9
Household income$72,596
Home value$287,402
Median rent$983/mo
Poverty8.2%
College degree+20.9%
Commute28 min
Place
- Metro area
- La Crosse-Onalaska, WI-MN
- Wider region
- La Crosse-Onalaska-Sparta, WI-MN
- Time zone
- Central
- Density
- 24 / sq mi
- Housing units
- 485
Spans 2 counties
Share of the ZIP's people in each county.
Age mix
17.4% are 65 or older; 68.5% are adults.
Household income
29.1% of households earn $100K+. Median per person: $40,404.
Education (adults 25+)
55.0% of degrees are in STEM fields.
Race
5.1% Hispanic or Latino (of any race).
Households & family
- Married
- 55.3%
- Never married
- 28.6%
- Divorced
- 12.1%
- Widowed
- 4.0%
- Family size
- 3.54
- Dual-income families
- 62.5%
Housing
- Own their home
- 85.2%
- Rent burden
- 25.1%
- Men / women
- 46% / 54%
Work
- In labor force
- 64.4%
- Unemployment
- 1.6%
- Self-employed
- 11.3%
- Farmers
- 7.5%
Community
- Charitable givers
- 15.1%
- Veterans
- 5.2%
- With a disability
- 12.7%
- No health insurance
- 3.5%
- Limited English
- 0.0%
Source: uszips 2026 (ACS-based ZIP file). Shares are percentages of people, households or adults as the measure implies.