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ZIP 54494 · Wisconsin Rapids

Who lives in ZIP code 54494 (Wisconsin Rapids, WI): age, income, housing, education and work.

Source: uszips 2026 (ACS-based ZIP file)

2026 ZIP profile

Wisconsin Rapids, WI · Wood County

uszips 2026
People27,696
Median age46.1
Household income$72,595
Home value$182,229
Median rent$931/mo
Poverty8.6%
College degree+22.9%
Commute23 min

Place

Metro area
Wisconsin Rapids-Marshfield, WI (micro)
Wider region
Wausau-Stevens Point-Wisconsin Rapids, WI
Time zone
Central
Density
85 / sq mi
Housing units
12,029

Spans 3 counties

Wood57%
Portage40%
Adams3%

Share of the ZIP's people in each county.

Age mix

Under 1011.4%
10–1911.0%
20s9.8%
30s11.4%
40s10.5%
50s13.4%
60s16.0%
70s10.4%
80+6.2%

23.1% are 65 or older; 79.4% are adults.

Household income

Under $25K11.5%
$25K–50K18.9%
$50K–75K22.4%
$75K–100K14.9%
$100K–150K17.7%
$150K+14.5%

32.2% of households earn $100K+. Median per person: $42,347.

Education (adults 25+)

Less than high school3.4%
High school36.1%
Some college37.6%
Bachelor's16.4%
Graduate6.5%

40.0% of degrees are in STEM fields.

Race

White93.0%
Black0.5%
Asian1.0%
Native American0.2%
Pacific Islander0.0%
Other0.4%
Two or more4.9%

2.7% Hispanic or Latino (of any race).

Households & family

Married
54.1%
Never married
25.0%
Divorced
14.4%
Widowed
6.5%
Family size
2.74
Dual-income families
49.5%

Housing

Own their home
77.7%
Rent burden
24.3%
Men / women
51% / 49%

Work

In labor force
60.8%
Unemployment
4.2%
Self-employed
8.2%
Farmers
0.8%

Community

Charitable givers
20.6%
Veterans
10.6%
With a disability
14.7%
No health insurance
3.4%
Limited English
0.6%

Source: uszips 2026 (ACS-based ZIP file). Shares are percentages of people, households or adults as the measure implies.

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