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ZIP 53901 · Portage

Who lives in ZIP code 53901 (Portage, WI): age, income, housing, education and work.

Source: uszips 2026 (ACS-based ZIP file)

2026 ZIP profile

Portage, WI · Columbia County

uszips 2026
People14,291
Median age41.7
Household income$74,092
Home value$230,821
Median rent$1,012/mo
Poverty11.9%
College degree+21.5%
Commute24 min

Place

Metro area
Madison, WI
Wider region
Madison-Janesville-Beloit, WI
Time zone
Central
Density
38 / sq mi
Housing units
5,799

Spans 2 counties

Columbia99%
Marquette1%

Share of the ZIP's people in each county.

Age mix

Under 1010.7%
10–199.9%
20s11.9%
30s15.1%
40s13.6%
50s14.0%
60s12.3%
70s8.1%
80+4.5%

18.0% are 65 or older; 81.5% are adults.

Household income

Under $25K14.8%
$25K–50K20.1%
$50K–75K15.9%
$75K–100K16.8%
$100K–150K16.2%
$150K+16.2%

32.4% of households earn $100K+. Median per person: $39,183.

Education (adults 25+)

Less than high school8.6%
High school32.6%
Some college37.2%
Bachelor's12.8%
Graduate8.7%

44.1% of degrees are in STEM fields.

Race

White86.6%
Black4.5%
Asian0.9%
Native American0.5%
Pacific Islander0.0%
Other2.5%
Two or more5.1%

5.4% Hispanic or Latino (of any race).

Households & family

Married
44.2%
Never married
34.6%
Divorced
14.1%
Widowed
7.1%
Family size
2.84
Dual-income families
54.0%

Housing

Own their home
68.9%
Rent burden
24.7%
Men / women
54% / 46%

Work

In labor force
60.7%
Unemployment
3.0%
Self-employed
8.7%
Farmers
2.1%

Community

Charitable givers
19.8%
Veterans
7.4%
With a disability
16.3%
No health insurance
5.1%
Limited English
0.7%

Source: uszips 2026 (ACS-based ZIP file). Shares are percentages of people, households or adults as the measure implies.

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