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ZIP 28478 · Willard

Who lives in ZIP code 28478 (Willard, NC): age, income, housing, education and work.

Source: uszips 2026 (ACS-based ZIP file)

2026 ZIP profile

Willard, NC · Pender County

uszips 2026
People5,017
Median age44.8
Household income$73,388
Home value$171,453
Median rent$718/mo
Poverty14.1%
College degree+15.0%
Commute33 min

Place

Metro area
Wilmington, NC
Time zone
Eastern
Density
16 / sq mi
Housing units
2,087

Spans 3 counties

Pender92%
Sampson7%
Duplin1%

Share of the ZIP's people in each county.

Age mix

Under 1011.4%
10–199.9%
20s12.0%
30s12.3%
40s10.2%
50s17.6%
60s16.6%
70s6.4%
80+3.6%

15.2% are 65 or older; 79.5% are adults.

Household income

Under $25K16.0%
$25K–50K18.7%
$50K–75K16.5%
$75K–100K21.2%
$100K–150K14.5%
$150K+13.1%

27.6% of households earn $100K+. Median per person: $34,326.

Education (adults 25+)

Less than high school14.1%
High school44.1%
Some college26.8%
Bachelor's13.1%
Graduate1.9%

21.2% of degrees are in STEM fields.

Race

White72.6%
Black17.9%
Asian0.0%
Native American0.0%
Pacific Islander0.0%
Other4.5%
Two or more5.1%

8.1% Hispanic or Latino (of any race).

Households & family

Married
61.6%
Never married
21.8%
Divorced
11.6%
Widowed
5.0%
Family size
2.77
Dual-income families
51.7%

Housing

Own their home
90.8%
Rent burden
27.3%
Men / women
51% / 49%

Work

In labor force
61.0%
Unemployment
6.0%
Self-employed
11.7%
Farmers
3.2%

Community

Charitable givers
14.9%
Veterans
11.8%
With a disability
15.1%
No health insurance
7.4%
Limited English
1.6%

Source: uszips 2026 (ACS-based ZIP file). Shares are percentages of people, households or adults as the measure implies.

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