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Wilmington, NC Metro Area

Wilmington, NC · Metro Area

453,347Population

A metropolitan statistical area of 3 counties (2 central, 1 outlying). The counties are tied together by commuting: people live in one and work in another.

Median household income
$76,471
Median home value
$362,400
Land area
1,914 sq mi
237 people per sq mi

Market now

Counties in this metro area

Central counties hold the urban core; outlying counties are linked to it by commuting.

CountyRolePopulationMedian incomeMedian home value
New Hanover County, NCCentral235,229$75,166$387,800
Brunswick County, NCCentral152,568$77,024$349,800
Pender County, NCOutlying65,550$80,396$299,000

Largest cities and towns

44 places in our city pages lie in this area; the 25 largest are shown.

PlaceTypePopulationMedian income
Wilmington, NCCity120,805$66,738
Leland, NCTown29,607$91,977
Murraysville, NCCDP16,339$81,167
Myrtle Grove, NCCDP12,637$113,463
Hampstead, NCCDP9,292$91,745
Oak Island, NCTown9,030$85,872
Kings Grant, NCCDP9,003$62,232
Ogden, NCCDP8,249$121,338
Porters Neck, NCCDP7,654$119,979
St. James, NCTown7,072$116,383
Carolina Beach, NCTown6,745$94,398
Silver Lake, NCCDP6,563$76,756
Boiling Spring Lakes, NCCity6,347$62,676
Wrightsboro, NCCDP6,287$78,450
Northchase, NCCDP5,896$59,375
Carolina Shores, NCTown5,017$76,087
Shallotte, NCTown4,639$88,367
Sunset Beach, NCTown4,351$81,976
Southport, NCCity4,205$87,641
Burgaw, NCTown3,850$67,853
Skippers Corner, NCCDP3,792$72,297
Bayshore, NCCDP2,949$94,632
Wrightsville Beach, NCTown2,665$151,563
Belville, NCTown2,573$81,944
Kure Beach, NCTown2,466$104,149

Demographic Rates

Poverty Rate
10.9%
Unemployment
4.6%
College Educated
39.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1701, S2301, S1501

Race & Ethnicity

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B02001, B03003

Income Profile

Median Household Income
$76,471
Mean Household Income
$104,427

Income Distribution

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S1902, S1903, B19013, B19113

Sex Distribution

Male
48.2%
Female
51.8%

Population Split

Male48.2%
Female51.8%

The sex distribution of a population provides insight into the demographic balance of a community. Significant skews in this ratio can be influenced by local industries (e.g., military bases, mining, or tech hubs), educational institutions, or migration patterns. Understanding this balance is essential for planning public health initiatives and social services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Ancestry

English15.7%
Irish13.4%
German12.3%
Italian6.1%
Mexican3.5%
Scottish3.0%
Polish2.5%
French2.1%
African0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B04006

Immigration & Nativity

Nativity Status

4.9%Foreign Born
95.1%Native Born

Citizenship Status

Naturalized43.0%
Non-Citizen57.0%

Period of Entry

2010 or Later29.0%
Before 201071.0%
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B05001, B05002

Housing Characteristics

Total Housing Units
250,971
Median Rent
$1,389/mo
Median Home Value
$362,400
Median Year Built
1998

Housing Tenure

Housing Types

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table DP04

Education Enrollment

Total Enrolled
91,051
College Enrollment
26.2%
High School
20.4%
College Educated
39.4%

K-12 Enrollment

Higher Education

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1401, S1501

Transportation & Commute

Mean Commute Time
23.5 min
Drive Alone Rate
72.4%
Public Transit
0.3%
Work From Home
17.2%

Commute Mode

Vehicle Ownership

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0801, B08141

Age Distribution

Under 18
17.3%
18-34 Years
20.5%
35-64 Years
38.3%
65+ Years
23.9%

Population Composition

Under 1817.3%
18-3420.5%
35-6438.3%
65+23.9%

The age distribution of a community impacts local services, school requirements, and the labor market. A higher percentage of youth suggests a need for schools and family services, while a larger senior population may indicate a retirement destination or a need for healthcare services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Household Composition

Married Couples
49.1%
Single Parent
4.1%
Living Alone
29.9%
Avg Size
2.24

Household Types

Married Couples49.1%
Single Parent4.1%
Living Alone29.9%

Household composition offers insights into the social fabric of a community. A high percentage of married couples often correlates with stability and higher household incomes, while a significant number of single-person households may indicate a younger transient population or an aging community.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1101

Economic Profile

Per Capita Income
$46,500
SNAP Usage
9.3%
Health Insurance
91.2%

Household Income Breakdown

Under $25k14.2%
$25k - $50k17.2%
$50k - $100k31.1%
$100k+37.6%

Key Industries

Manufacturing
7.0%
Retail Trade
11.9%
Education & Health Care
21.8%
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S2201, DP03

Health & Disability

Disability Rate

13.8%With Disability

Percentage of the civilian noninstitutionalized population with a disability.

Health Insurance Coverage

91.2%With Coverage

Percentage of the civilian noninstitutionalized population with health insurance coverage.

Why this matters: High disability rates may indicate a need for accessible infrastructure and specialized healthcare services. Health insurance coverage is a key indicator of a community's access to preventative care and financial resilience against medical emergencies.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1810, S2701

Technology Access

Broadband Internet
92.7%vs ~90% National Avg
Computer Ownership
96.6%vs ~95% National Avg
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S2801

Cost of Living & Housing

Cost of Living Scale

Lower is better
96.4
0130
Below average< 97
Near average97 - 103
Above average> 103

Prices compared with the US average (100). 105 means about 5% more expensive than average.

Housing Affordability

Higher is better
107.7
0200
Hard to Afford< 80
Moderate80 - 100
Affordable> 100

100 means a family earning the median family income just qualifies to buy the median-value home (20% down, 30-year loan at 6.72%).

Source: BEA Regional Price Parities · NAR affordability formula with Census ACS 2020–2024 incomes and home values and the Freddie Mac 30-year rate (2024)