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Wichita Falls, TX Metro Area

Wichita Falls, TX · Metro Area

149,358Population

A metropolitan statistical area of 3 counties (1 central, 2 outlying). The counties are tied together by commuting: people live in one and work in another.

Median household income
$65,379
Median home value
$157,600
Land area
2,620 sq mi
57 people per sq mi

Market now

Counties in this metro area

Central counties hold the urban core; outlying counties are linked to it by commuting.

CountyRolePopulationMedian incomeMedian home value
Wichita County, TXCentral129,996$63,524$153,700
Clay County, TXOutlying10,495$80,114$171,500
Archer County, TXOutlying8,867$72,159$189,100

Largest cities and towns

18 places in our city pages lie in this area.

PlaceTypePopulationMedian income
Wichita Falls, TXCity102,581$60,177
Burkburnett, TXCity11,059$66,308
Iowa Park, TXCity6,578$66,622
Henrietta, TXCity3,167$66,630
Electra, TXCity2,351$69,167
Holliday, TXCity1,661$62,981
Lakeside City, TXTown1,234$113,636
Archer City, TXCity1,233$52,500
Scotland, TXCity629$70,521
Windthorst, TXTown537$65,179
Dean, TXCity536$70,208
Petrolia, TXCity416$63,750
Byers, TXCity393$63,333
Bellevue, TXCity359$51,750
Pleasant Valley, TXTown357$81,250
Cashion Community, TXCity309$80,000
Megargel, TXTown256$97,566
Jolly, TXCity185$102,000

Demographic Rates

Poverty Rate
15.4%
Unemployment
3.5%
College Educated
24.9%
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1701, S2301, S1501

Race & Ethnicity

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B02001, B03003

Income Profile

Median Household Income
$65,379
Mean Household Income
$87,737

Income Distribution

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S1902, S1903, B19013, B19113

Sex Distribution

Male
51.6%
Female
48.4%

Population Split

Male51.6%
Female48.4%

The sex distribution of a population provides insight into the demographic balance of a community. Significant skews in this ratio can be influenced by local industries (e.g., military bases, mining, or tech hubs), educational institutions, or migration patterns. Understanding this balance is essential for planning public health initiatives and social services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Ancestry

Mexican16.7%
German12.0%
English10.2%
Irish8.2%
Scottish1.9%
Italian1.5%
French1.1%
African1.1%
Polish0.7%
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B04006

Immigration & Nativity

Nativity Status

6.2%Foreign Born
93.8%Native Born

Citizenship Status

Naturalized40.4%
Non-Citizen59.6%

Period of Entry

2010 or Later34.8%
Before 201065.2%
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B05001, B05002

Housing Characteristics

Total Housing Units
64,879
Median Rent
$995/mo
Median Home Value
$157,600
Median Year Built
1973

Housing Tenure

Housing Types

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table DP04

Education Enrollment

Total Enrolled
35,677
College Enrollment
21.7%
High School
21.4%
College Educated
24.9%

K-12 Enrollment

Higher Education

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1401, S1501

Transportation & Commute

Mean Commute Time
16.4 min
Drive Alone Rate
73.5%
Public Transit
0.2%
Work From Home
6.5%

Commute Mode

Vehicle Ownership

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0801, B08141

Age Distribution

Under 18
22.5%
18-34 Years
25.6%
35-64 Years
35.6%
65+ Years
16.3%

Population Composition

Under 1822.5%
18-3425.6%
35-6435.6%
65+16.3%

The age distribution of a community impacts local services, school requirements, and the labor market. A higher percentage of youth suggests a need for schools and family services, while a larger senior population may indicate a retirement destination or a need for healthcare services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Household Composition

Married Couples
45.5%
Single Parent
7.5%
Living Alone
30.3%
Avg Size
2.42

Household Types

Married Couples45.5%
Single Parent7.5%
Living Alone30.3%

Household composition offers insights into the social fabric of a community. A high percentage of married couples often correlates with stability and higher household incomes, while a significant number of single-person households may indicate a younger transient population or an aging community.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1101

Economic Profile

Per Capita Income
$34,590
SNAP Usage
11.4%
Health Insurance
84.4%

Household Income Breakdown

Under $25k17.8%
$25k - $50k21.1%
$50k - $100k29.9%
$100k+31.2%

Key Industries

Manufacturing
7.5%
Retail Trade
13.2%
Education & Health Care
25.4%
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S2201, DP03

Health & Disability

Disability Rate

16.5%With Disability

Percentage of the civilian noninstitutionalized population with a disability.

Health Insurance Coverage

84.4%With Coverage

Percentage of the civilian noninstitutionalized population with health insurance coverage.

Why this matters: High disability rates may indicate a need for accessible infrastructure and specialized healthcare services. Health insurance coverage is a key indicator of a community's access to preventative care and financial resilience against medical emergencies.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1810, S2701

Technology Access

Broadband Internet
88.7%vs ~90% National Avg
Computer Ownership
94.1%vs ~95% National Avg
Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S2801

Cost of Living & Housing

Cost of Living Scale

Lower is better
89.5
0130
Below average< 97
Near average97 - 103
Above average> 103

Prices compared with the US average (100). 105 means about 5% more expensive than average.

Housing Affordability

Higher is better
217.6
0200
Hard to Afford< 80
Moderate80 - 100
Affordable> 100

100 means a family earning the median family income just qualifies to buy the median-value home (20% down, 30-year loan at 6.72%).

Source: BEA Regional Price Parities · NAR affordability formula with Census ACS 2020–2024 incomes and home values and the Freddie Mac 30-year rate (2024)