Sioux Falls, SD-MN Metro Area

Sioux Falls, SD-MN · Metro Area

298,181Population

A metropolitan statistical area of 5 counties (2 central, 3 outlying). The counties are tied together by commuting: people live in one and work in another.

Median household income: $82,754
Median home value: $295,900
Land area: 3,058 sq mi

Market now

Counties in this metro area

Central counties hold the urban core; outlying counties are linked to it by commuting.

County	Role	Population	Median income	Median home value
Minnehaha County, SD	Central	203,289	$76,880	$287,600
Lincoln County, SD	Central	70,638	$99,166	$348,300
Rock County, MN	Outlying	9,621	$71,295	$224,300
Turner County, SD	Outlying	8,882	$75,771	$222,900
McCook County, SD	Outlying	5,751	$83,852	$230,100

Largest cities and towns

131 places in our city pages lie in this area; the 25 largest are shown.

Place	Type	Population	Median income
Sioux Falls, SD	City	201,469	$75,970
Brandon, SD	City	10,996	$110,806
Harrisburg, SD	City	8,519	$108,724
Tea, SD	City	6,786	$120,139
Luverne, MN	City	4,925	$64,366
Dell Rapids, SD	City	3,905	$100,170
Hartford, SD	City	3,478	$99,893
Split Rock, SD	—	3,143	$147,717
Canton, SD	City	3,033	$60,850
Mapleton, SD	—	2,481	$110,972
Lennox, SD	City	2,468	$81,761
Beresford, SD	City	2,360	$78,793
Delapre, SD	—	2,025	$141,058
Springdale, SD	—	1,791	$151,000
Baltic, SD	City	1,502	$107,768
Parker, SD	City	1,280	$89,676
Crooks, SD	City	1,268	$98,984
Salem, SD	City	1,216	$74,881
Garretson, SD	City	1,176	$59,741
Wall Lake, SD	—	1,130	$129,375
Worthing, SD	City	1,036	$93,162
Dayton, SD	—	1,006	$104,583
Valley Springs, SD	City	996	$107,222
Marion, SD	City	981	$67,750
Viborg, SD	City	958	$51,944

Demographic Rates

Poverty Rate

8.1%

Unemployment

2.3%

College Educated

36.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1701, S2301, S1501

Race & Ethnicity

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B02001, B03003

Income Profile

Median Household Income

$82,754

Mean Household Income

$108,829

Income Distribution

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S1902, S1903, B19013, B19113

Sex Distribution

Male

50.6%

Female

49.4%

Population Split

Male50.6%

Female49.4%

The sex distribution of a population provides insight into the demographic balance of a community. Significant skews in this ratio can be influenced by local industries (e.g., military bases, mining, or tech hubs), educational institutions, or migration patterns. Understanding this balance is essential for planning public health initiatives and social services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Ancestry

German33.2%

Irish9.8%

English6.8%

Mexican2.4%

African2.3%

French1.5%

Polish1.4%

Italian1.3%

Scottish0.8%

Reported ancestry groups representing the cultural heritage of the population. Percentages may not sum to 100% as residents may report multiple ancestries or none.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B04006

Immigration & Nativity

Nativity Status

6.5%Foreign Born

93.5%Native Born

Citizenship Status

Naturalized46.3%

Non-Citizen53.7%

Period of Entry

2010 or Later45.5%

Before 201054.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B05001, B05002

Housing Characteristics

Total Housing Units

128,770

Median Rent

$1,022/mo

Median Home Value

$295,900

Median Year Built

1992

Housing Tenure

Housing Types

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table DP04

Education Enrollment

Total Enrolled

70,537

College Enrollment

12.1%

High School

22.6%

College Educated

36.7%

K-12 Enrollment

Higher Education

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1401, S1501

Transportation & Commute

Mean Commute Time

18.6 min

Drive Alone Rate

78.0%

Public Transit

0.5%

Work From Home

11.3%

Commute Mode

Vehicle Ownership

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0801, B08141

Age Distribution

Under 18

25.7%

18-34 Years

22.3%

35-64 Years

37.4%

65+ Years

14.6%

Population Composition

Under 1825.7%

18-3422.3%

35-6437.4%

65+14.6%

The age distribution of a community impacts local services, school requirements, and the labor market. A higher percentage of youth suggests a need for schools and family services, while a larger senior population may indicate a retirement destination or a need for healthcare services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Household Composition

Married Couples

48.5%

Single Parent

6.1%

Living Alone

31.1%

Avg Size

2.38

Household Types

Married Couples48.5%

Single Parent6.1%

Living Alone31.1%

Household composition offers insights into the social fabric of a community. A high percentage of married couples often correlates with stability and higher household incomes, while a significant number of single-person households may indicate a younger transient population or an aging community.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1101

Economic Profile

Per Capita Income

$44,905

SNAP Usage

7.1%

Health Insurance

92.9%

Household Income Breakdown

Under $25k10.2%

$25k - $50k17.9%

$50k - $100k31.6%

$100k+40.2%

Key Industries

Manufacturing

9.9%

Retail Trade

12.0%

Education & Health Care

25.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S2201, DP03

Health & Disability

Disability Rate

10.5%With Disability

Percentage of the civilian noninstitutionalized population with a disability.

Health Insurance Coverage

92.9%With Coverage

Percentage of the civilian noninstitutionalized population with health insurance coverage.

Why this matters: High disability rates may indicate a need for accessible infrastructure and specialized healthcare services. Health insurance coverage is a key indicator of a community's access to preventative care and financial resilience against medical emergencies.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1810, S2701

Technology Access

Broadband Internet

93.1%vs ~90% National Avg

Computer Ownership

96.6%vs ~95% National Avg

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S2801

Cost of Living & Housing

Cost of Living Scale

Lower is better

90.6

0130

Below average< 97

Near average97 - 103

Above average> 103

Prices compared with the US average (100). 105 means about 5% more expensive than average.

Housing Affordability

Higher is better

145.1

0200

Hard to Afford< 80

Moderate80 - 100

Affordable> 100

100 means a family earning the median family income just qualifies to buy the median-value home (20% down, 30-year loan at 6.72%).

Source: BEA Regional Price Parities · NAR affordability formula with Census ACS 2020–2024 incomes and home values and the Freddie Mac 30-year rate (2024)

How can this information help me in marketing?