Savannah, GA Metro Area

Savannah, GA · Metro Area

418,285Population

A metropolitan statistical area of 3 counties (2 central, 1 outlying), part of the Savannah-Hinesville-Statesboro, GA combined area. The counties are tied together by commuting: people live in one and work in another.

Median household income: $77,180
Median home value: $302,000
Land area: 1,342 sq mi

Market now

Counties in this metro area

Central counties hold the urban core; outlying counties are linked to it by commuting.

County	Role	Population	Median income	Median home value
Chatham County, GA	Central	300,879	$71,097	$302,700
Effingham County, GA	Outlying	69,143	$88,438	$276,000
Bryan County, GA	Central	48,263	$103,408	$343,200

Largest cities and towns

22 places in our city pages lie in this area.

Place	Type	Population	Median income
Savannah, GA	City	147,898	$57,137
Pooler, GA	City	28,466	$91,766
Richmond Hill, GA	City	18,181	$92,824
Wilmington Island, GA	CDP	13,905	$93,924
Port Wentworth, GA	City	12,892	$79,731
Rincon, GA	City	11,332	$74,417
Georgetown, GA	CDP	11,158	$74,256
Garden City, GA	City	10,426	$47,814
Skidaway Island, GA	CDP	9,315	$136,156
Whitemarsh Island, GA	CDP	6,886	$101,729
Montgomery, GA	CDP	4,976	$90,843
Tybee Island, GA	City	3,123	$120,479
Bloomingdale, GA	City	3,007	$60,250
Springfield, GA	City	2,974	$62,957
Guyton, GA	City	2,740	$86,250
Pembroke, GA	City	2,693	$72,705
Thunderbolt, GA	Town	2,533	$75,234
Isle of Hope, GA	CDP	2,053	$105,478
Henderson, GA	CDP	1,952	$104,385
Dutch Island, GA	CDP	1,225	$160,536
Talahi Island, GA	CDP	961	$87,292
Vernonburg, GA	Town	133	$184,750

Also in the Savannah-Hinesville-Statesboro, GA combined area

Statesboro, GA · micro · 93,440 Hinesville, GA · metro · 85,771 Jesup, GA · micro · 30,949

Demographic Rates

Poverty Rate

12.2%

Unemployment

5.8%

College Educated

35.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1701, S2301, S1501

Race & Ethnicity

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B02001, B03003

Income Profile

Median Household Income

$77,180

Mean Household Income

$102,786

Income Distribution

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S1902, S1903, B19013, B19113

Sex Distribution

Male

48.5%

Female

51.5%

Population Split

Male48.5%

Female51.5%

The sex distribution of a population provides insight into the demographic balance of a community. Significant skews in this ratio can be influenced by local industries (e.g., military bases, mining, or tech hubs), educational institutions, or migration patterns. Understanding this balance is essential for planning public health initiatives and social services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Ancestry

English11.0%

Irish9.6%

German9.2%

Italian3.6%

Mexican3.1%

Scottish1.9%

African1.6%

French1.4%

Polish1.2%

Reported ancestry groups representing the cultural heritage of the population. Percentages may not sum to 100% as residents may report multiple ancestries or none.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B04006

Immigration & Nativity

Nativity Status

7.7%Foreign Born

92.3%Native Born

Citizenship Status

Naturalized49.0%

Non-Citizen51.0%

Period of Entry

2010 or Later45.6%

Before 201054.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B05001, B05002

Housing Characteristics

Total Housing Units

181,432

Median Rent

$1,454/mo

Median Home Value

$302,000

Median Year Built

1992

Housing Tenure

Housing Types

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table DP04

Education Enrollment

Total Enrolled

106,529

College Enrollment

22.7%

High School

21.0%

College Educated

35.8%

K-12 Enrollment

Higher Education

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1401, S1501

Transportation & Commute

Mean Commute Time

25.6 min

Drive Alone Rate

75.4%

Public Transit

1.0%

Work From Home

10.5%

Commute Mode

Vehicle Ownership

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0801, B08141

Age Distribution

Under 18

22.6%

18-34 Years

24.6%

35-64 Years

37.4%

65+ Years

15.4%

Population Composition

Under 1822.6%

18-3424.6%

35-6437.4%

65+15.4%

The age distribution of a community impacts local services, school requirements, and the labor market. A higher percentage of youth suggests a need for schools and family services, while a larger senior population may indicate a retirement destination or a need for healthcare services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Household Composition

Married Couples

44.5%

Single Parent

7.7%

Living Alone

28.7%

Avg Size

2.52

Household Types

Married Couples44.5%

Single Parent7.7%

Living Alone28.7%

Household composition offers insights into the social fabric of a community. A high percentage of married couples often correlates with stability and higher household incomes, while a significant number of single-person households may indicate a younger transient population or an aging community.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1101

Economic Profile

Per Capita Income

$40,645

SNAP Usage

10.8%

Health Insurance

88.3%

Household Income Breakdown

Under $25k13.6%

$25k - $50k17.9%

$50k - $100k30.8%

$100k+37.7%

Key Industries

Manufacturing

10.1%

Retail Trade

12.8%

Education & Health Care

21.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S2201, DP03

Health & Disability

Disability Rate

15.2%With Disability

Percentage of the civilian noninstitutionalized population with a disability.

Health Insurance Coverage

88.3%With Coverage

Percentage of the civilian noninstitutionalized population with health insurance coverage.

Why this matters: High disability rates may indicate a need for accessible infrastructure and specialized healthcare services. Health insurance coverage is a key indicator of a community's access to preventative care and financial resilience against medical emergencies.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1810, S2701

Technology Access

Broadband Internet

91.5%vs ~90% National Avg

Computer Ownership

96.4%vs ~95% National Avg

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S2801

Cost of Living & Housing

Cost of Living Scale

Lower is better

95.2

0130

Below average< 97

Near average97 - 103

Above average> 103

Prices compared with the US average (100). 105 means about 5% more expensive than average.

Housing Affordability

Higher is better

125.4

0200

Hard to Afford< 80

Moderate80 - 100

Affordable> 100

100 means a family earning the median family income just qualifies to buy the median-value home (20% down, 30-year loan at 6.72%).

Source: BEA Regional Price Parities · NAR affordability formula with Census ACS 2020–2024 incomes and home values and the Freddie Mac 30-year rate (2024)

How can this information help me in marketing?