Lubbock, TX Metro Area

Lubbock, TX · Metro Area

358,708Population

A metropolitan statistical area of 6 counties (1 central, 5 outlying), part of the Lubbock-Plainview, TX combined area. The counties are tied together by commuting: people live in one and work in another.

Median household income: $63,629
Median home value: $202,700
Land area: 5,265 sq mi

Market now

Counties in this metro area

Central counties hold the urban core; outlying counties are linked to it by commuting.

County	Role	Population	Median income	Median home value
Lubbock County, TX	Central	318,884	$64,155	$214,100
Hockley County, TX	Outlying	21,363	$63,140	$127,000
Lynn County, TX	Outlying	5,752	$73,679	$147,300
Garza County, TX	Outlying	5,118	$46,314	$77,800
Crosby County, TX	Outlying	5,041	$52,188	$80,900
Cochran County, TX	Outlying	2,550	$45,313	$53,200

Largest cities and towns

23 places in our city pages lie in this area.

Place	Type	Population	Median income
Lubbock, TX	City	264,814	$60,895
Levelland, TX	City	12,466	$58,000
Wolfforth, TX	City	6,701	$106,250
Slaton, TX	City	5,761	$56,676
Post, TX	City	4,326	$41,304
Shallowater, TX	City	2,955	$89,107
Tahoka, TX	City	2,424	$62,039
Idalou, TX	City	2,151	$58,500
Crosbyton, TX	City	1,774	$38,684
Morton, TX	City	1,513	$38,438
Ralls, TX	City	1,463	$57,697
Sundown, TX	City	1,374	$58,594
Anton, TX	City	1,053	$52,000
Ransom Canyon, TX	Town	1,041	$113,950
Lorenzo, TX	City	834	$46,389
New Deal, TX	Town	668	$96,500
Ropesville, TX	City	594	$69,844
Wilson, TX	City	449	$50,500
Buffalo Springs, TX	Village	449	$67,917
Whiteface, TX	Town	361	$39,821
Smyer, TX	Town	291	$45,625
Opdyke West, TX	Town	285	$52,031
New Home, TX	City	267	$55,625

Also in the Lubbock-Plainview, TX combined area

Plainview, TX · micro · 37,347

Demographic Rates

Poverty Rate

16.9%

Unemployment

College Educated

31.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1701, S2301, S1501

Race & Ethnicity

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B02001, B03003

Income Profile

Median Household Income

$63,629

Mean Household Income

$89,023

Income Distribution

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S1902, S1903, B19013, B19113

Sex Distribution

Male

49.6%

Female

50.4%

Population Split

Male49.6%

Female50.4%

The sex distribution of a population provides insight into the demographic balance of a community. Significant skews in this ratio can be influenced by local industries (e.g., military bases, mining, or tech hubs), educational institutions, or migration patterns. Understanding this balance is essential for planning public health initiatives and social services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Ancestry

Mexican31.5%

English10.2%

German9.6%

Irish6.9%

Scottish1.8%

Italian1.3%

French1.0%

African0.9%

Polish0.5%

Reported ancestry groups representing the cultural heritage of the population. Percentages may not sum to 100% as residents may report multiple ancestries or none.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B04006

Immigration & Nativity

Nativity Status

6.3%Foreign Born

93.7%Native Born

Citizenship Status

Naturalized39.3%

Non-Citizen60.7%

Period of Entry

2010 or Later43.5%

Before 201056.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B05001, B05002

Housing Characteristics

Total Housing Units

157,215

Median Rent

$1,159/mo

Median Home Value

$202,700

Median Year Built

1983

Housing Tenure

Housing Types

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table DP04

Education Enrollment

Total Enrolled

109,047

College Enrollment

31.6%

High School

17.5%

College Educated

31.6%

K-12 Enrollment

Higher Education

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1401, S1501

Transportation & Commute

Mean Commute Time

17.8 min

Drive Alone Rate

78.1%

Public Transit

0.5%

Work From Home

7.0%

Commute Mode

Vehicle Ownership

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0801, B08141

Age Distribution

Under 18

23.7%

18-34 Years

29.8%

35-64 Years

32.9%

65+ Years

13.6%

Population Composition

Under 1823.7%

18-3429.8%

35-6432.9%

65+13.6%

The age distribution of a community impacts local services, school requirements, and the labor market. A higher percentage of youth suggests a need for schools and family services, while a larger senior population may indicate a retirement destination or a need for healthcare services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Household Composition

Married Couples

42.3%

Single Parent

7.2%

Living Alone

29.5%

Avg Size

2.44

Household Types

Married Couples42.3%

Single Parent7.2%

Living Alone29.5%

Household composition offers insights into the social fabric of a community. A high percentage of married couples often correlates with stability and higher household incomes, while a significant number of single-person households may indicate a younger transient population or an aging community.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1101

Economic Profile

Per Capita Income

$35,300

SNAP Usage

11.0%

Health Insurance

85.6%

Household Income Breakdown

Under $25k19.1%

$25k - $50k21.3%

$50k - $100k28.9%

$100k+30.7%

Key Industries

Manufacturing

5.2%

Retail Trade

12.2%

Education & Health Care

29.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S2201, DP03

Health & Disability

Disability Rate

13.9%With Disability

Percentage of the civilian noninstitutionalized population with a disability.

Health Insurance Coverage

85.6%With Coverage

Percentage of the civilian noninstitutionalized population with health insurance coverage.

Why this matters: High disability rates may indicate a need for accessible infrastructure and specialized healthcare services. Health insurance coverage is a key indicator of a community's access to preventative care and financial resilience against medical emergencies.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1810, S2701

Technology Access

Broadband Internet

88.8%vs ~90% National Avg

Computer Ownership

96.2%vs ~95% National Avg

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S2801

Cost of Living & Housing

Cost of Living Scale

Lower is better

91.3

0130

Below average< 97

Near average97 - 103

Above average> 103

Prices compared with the US average (100). 105 means about 5% more expensive than average.

Housing Affordability

Higher is better

164.6

0200

Hard to Afford< 80

Moderate80 - 100

Affordable> 100

100 means a family earning the median family income just qualifies to buy the median-value home (20% down, 30-year loan at 6.72%).

Source: BEA Regional Price Parities · NAR affordability formula with Census ACS 2020–2024 incomes and home values and the Freddie Mac 30-year rate (2024)

How can this information help me in marketing?

Market now

Counties in this metro area

Largest cities and towns

Also in the Lubbock-Plainview, TX combined area

Demographic Rates

Race & Ethnicity

Income Profile

Income Distribution

Sex Distribution

Population Split

Ancestry

Immigration & Nativity

Nativity Status

Citizenship Status

Period of Entry

Housing Characteristics

Housing Tenure

Housing Types

Education Enrollment

K-12 Enrollment

Higher Education

Transportation & Commute

Commute Mode

Vehicle Ownership

Age Distribution

Population Composition

Household Composition

Household Types

Economic Profile

Household Income Breakdown

Key Industries

Health & Disability

Disability Rate

Health Insurance Coverage

Technology Access

Cost of Living & Housing

Cost of Living Scale

Housing Affordability