Green Bay, WI Metro Area

Green Bay, WI · Metro Area

331,145Population

A metropolitan statistical area of 3 counties (1 central, 2 outlying), part of the Green Bay-Shawano, WI combined area. The counties are tied together by commuting: people live in one and work in another.

Median household income: $79,267
Median home value: $257,300
Land area: 1,869 sq mi

Market now

Counties in this metro area

Central counties hold the urban core; outlying counties are linked to it by commuting.

County	Role	Population	Median income	Median home value
Brown County, WI	Central	270,892	$79,649	$266,000
Oconto County, WI	Outlying	39,589	$75,049	$231,400
Kewaunee County, WI	Outlying	20,664	$82,725	$222,200

Largest cities and towns

72 places in our city pages lie in this area; the 25 largest are shown.

Place	Type	Population	Median income
Green Bay, WI	City	106,253	$66,206
De Pere, WI	City	25,301	$84,869
Howard, WI	Village	21,087	$85,477
Ashwaubenon, WI	Village	17,314	$69,667
Bellevue, WI	Village	16,442	$84,672
Allouez, WI	Village	13,975	$91,250
Suamico, WI	Village	12,985	$118,337
Hobart, WI	Village	10,610	$103,440
Ledgeview, WI	Town	9,248	$130,040
Lawrence, WI	Town	6,637	$107,500
Little Suamico, WI	Town	5,687	$112,391
Oconto, WI	City	4,625	$61,506
Scott, WI	Town	3,640	$108,444
Wrightstown, WI	Village	3,322	$93,125
Chase, WI	Town	3,282	$102,634
Algoma, WI	City	3,228	$64,487
Oconto Falls, WI	City	3,001	$51,228
Kewaunee, WI	City	2,806	$82,028
Pittsfield, WI	Town	2,772	$100,139
Luxemburg, WI	Village	2,737	$77,500
Wrightstown (Town), WI	Town	2,605	$108,047
Denmark, WI	Village	2,558	$75,714
Abrams, WI	Town	2,070	$103,750
Green Bay (Town), WI	Town	2,019	$97,222
Morrison, WI	Town	1,798	$100,682

Also in the Green Bay-Shawano, WI combined area

Shawano, WI · micro · 45,291

Demographic Rates

Poverty Rate

8.9%

Unemployment

2.5%

College Educated

30.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1701, S2301, S1501

Race & Ethnicity

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B02001, B03003

Income Profile

Median Household Income

$79,267

Mean Household Income

$101,173

Income Distribution

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S1902, S1903, B19013, B19113

Sex Distribution

Male

50.2%

Female

49.8%

Population Split

Male50.2%

Female49.8%

The sex distribution of a population provides insight into the demographic balance of a community. Significant skews in this ratio can be influenced by local industries (e.g., military bases, mining, or tech hubs), educational institutions, or migration patterns. Understanding this balance is essential for planning public health initiatives and social services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Ancestry

German33.4%

Irish9.2%

Polish9.0%

Mexican6.3%

English4.8%

French3.2%

Italian2.4%

Scottish0.8%

African0.4%

Reported ancestry groups representing the cultural heritage of the population. Percentages may not sum to 100% as residents may report multiple ancestries or none.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B04006

Immigration & Nativity

Nativity Status

4.7%Foreign Born

95.3%Native Born

Citizenship Status

Naturalized42.6%

Non-Citizen57.4%

Period of Entry

2010 or Later35.3%

Before 201064.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B05001, B05002

Housing Characteristics

Total Housing Units

148,932

Median Rent

$1,010/mo

Median Home Value

$257,300

Median Year Built

1981

Housing Tenure

Housing Types

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table DP04

Education Enrollment

Total Enrolled

77,174

College Enrollment

19.3%

High School

23.1%

College Educated

30.9%

K-12 Enrollment

Higher Education

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1401, S1501

Transportation & Commute

Mean Commute Time

20.9 min

Drive Alone Rate

76.9%

Public Transit

0.4%

Work From Home

12.4%

Commute Mode

Vehicle Ownership

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0801, B08141

Age Distribution

Under 18

22.5%

18-34 Years

21.3%

35-64 Years

38.7%

65+ Years

17.5%

Population Composition

Under 1822.5%

18-3421.3%

35-6438.7%

65+17.5%

The age distribution of a community impacts local services, school requirements, and the labor market. A higher percentage of youth suggests a need for schools and family services, while a larger senior population may indicate a retirement destination or a need for healthcare services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Household Composition

Married Couples

48.6%

Single Parent

5.1%

Living Alone

30.0%

Avg Size

2.38

Household Types

Married Couples48.6%

Single Parent5.1%

Living Alone30.0%

Household composition offers insights into the social fabric of a community. A high percentage of married couples often correlates with stability and higher household incomes, while a significant number of single-person households may indicate a younger transient population or an aging community.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1101

Economic Profile

Per Capita Income

$42,043

SNAP Usage

9.9%

Health Insurance

95.2%

Household Income Breakdown

Under $25k11.9%

$25k - $50k18.0%

$50k - $100k32.2%

$100k+38.0%

Key Industries

Manufacturing

18.9%

Retail Trade

10.3%

Education & Health Care

22.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S2201, DP03

Health & Disability

Disability Rate

12.1%With Disability

Percentage of the civilian noninstitutionalized population with a disability.

Health Insurance Coverage

95.2%With Coverage

Percentage of the civilian noninstitutionalized population with health insurance coverage.

Why this matters: High disability rates may indicate a need for accessible infrastructure and specialized healthcare services. Health insurance coverage is a key indicator of a community's access to preventative care and financial resilience against medical emergencies.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1810, S2701

Technology Access

Broadband Internet

91.3%vs ~90% National Avg

Computer Ownership

95.2%vs ~95% National Avg

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S2801

Cost of Living & Housing

Cost of Living Scale

Lower is better

93.1

0130

Below average< 97

Near average97 - 103

Above average> 103

Prices compared with the US average (100). 105 means about 5% more expensive than average.

Housing Affordability

Higher is better

159.0

0200

Hard to Afford< 80

Moderate80 - 100

Affordable> 100

100 means a family earning the median family income just qualifies to buy the median-value home (20% down, 30-year loan at 6.72%).

Source: BEA Regional Price Parities · NAR affordability formula with Census ACS 2020–2024 incomes and home values and the Freddie Mac 30-year rate (2024)

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