Madison

Wisconsin

Dane County

53703

Madison · Overview

278,001Population

Median Income: $78,050
Median Home Value: $372,900
Median Age: 31.8years

Poverty Rate

16.40%

Unemployment

2.70%

College Educated

59.90%

Businesses

Location & Nearby Areas

Nearby Zip Codes

Within 15 miles

View Explorer

Search Interest Over Time

Based on Google Trends data for "Madison"

Race & Ethnicity

Income Profile

Median Household Income

$78,050

Mean Household Income

$105,566

Income Distribution

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S1902, S1903, B19013, B19113

Sex Distribution

Male

50.0%

Female

50.0%

Population Split

Male50.0%

Female50.0%

The sex distribution of a population provides insight into the demographic balance of a community. Significant skews in this ratio can be influenced by local industries (e.g., military bases, mining, or tech hubs), educational institutions, or migration patterns. Understanding this balance is essential for planning public health initiatives and social services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Ancestry

German27.5%

Irish12.4%

English9.5%

Mexican5.6%

Polish5.4%

Italian4.2%

African2.3%

French1.9%

Scottish1.8%

Reported ancestry groups representing the cultural heritage of the population. Percentages may not sum to 100% as residents may report multiple ancestries or none.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B04006

Immigration & Nativity

Nativity Status

11.6%Foreign Born

88.4%Native Born

Citizenship Status

Naturalized40.1%

Non-Citizen59.9%

Period of Entry

2010 or Later47.1%

Before 201052.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table B05001, B05002

Housing Characteristics

Total Housing Units

133,530

Median Rent

$1,413/mo

Median Home Value

$372,900

Median Year Built

1980

Housing Tenure

Housing Types

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table DP04

Education Enrollment

Total Enrolled

83,858

College Enrollment

44.1%

High School

10.3%

College Educated

59.9%

K-12 Enrollment

Higher Education

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1401, S1501

Transportation & Commute

Mean Commute Time

19.4 min

Drive Alone Rate

56.7%

Public Transit

5.3%

Work From Home

20.5%

Commute Mode

Vehicle Ownership

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0801, B08141

Age Distribution

Under 18

16.1%

18-34 Years

39.2%

35-64 Years

31.7%

65+ Years

13.0%

Population Composition

Under 1816.1%

18-3439.2%

35-6431.7%

65+13.0%

The age distribution of a community impacts local services, school requirements, and the labor market. A higher percentage of youth suggests a need for schools and family services, while a larger senior population may indicate a retirement destination or a need for healthcare services.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S0101

Household Composition

Married Couples

33.0%

Single Parent

4.9%

Living Alone

39.9%

Avg Size

2.06

Household Types

Married Couples33.0%

Single Parent4.9%

Living Alone39.9%

Household composition offers insights into the social fabric of a community. A high percentage of married couples often correlates with stability and higher household incomes, while a significant number of single-person households may indicate a younger transient population or an aging community.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1101

Economic Profile

Per Capita Income

$49,425

SNAP Usage

9.9%

Health Insurance

95.8%

Household Income Breakdown

Under $25k15.3%

$25k - $50k17.5%

$50k - $100k28.2%

$100k+39.0%

Key Industries

Manufacturing

7.9%

Retail Trade

9.1%

Education & Health Care

31.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1901, S2201, DP03

Health & Disability

Disability Rate

9.3%With Disability

Percentage of the civilian noninstitutionalized population with a disability.

Health Insurance Coverage

95.8%With Coverage

Percentage of the civilian noninstitutionalized population with health insurance coverage.

Why this matters: High disability rates may indicate a need for accessible infrastructure and specialized healthcare services. Health insurance coverage is a key indicator of a community's access to preventative care and financial resilience against medical emergencies.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S1810, S2701

Technology Access

Broadband Internet

91.3%vs ~90% National Avg

Computer Ownership

97.5%vs ~95% National Avg

Source: U.S. Census Bureau, ACS 5-Year Estimates (2020–2024) • Table S2801

Cost of Living & Housing

Cost of Living Scale

Lower is better

97.3

0130

Below average< 97

Near average97 - 103

Above average> 103

Prices compared with the US average (100). 105 means about 5% more expensive than average.

Housing Affordability

Higher is better

126.3

0200

Hard to Afford< 80

Moderate80 - 100

Affordable> 100

100 means a family earning the median family income just qualifies to buy the median-value home (20% down, 30-year loan at 6.72%).

Source: BEA Regional Price Parities · NAR affordability formula with Census ACS 2020–2024 incomes and home values and the Freddie Mac 30-year rate (2024)

State Comparison

Financial Comparison

Social Indicators

Key Metrics Overview

Median Income

Location$78,050

Statewide$77,485

Home Value

Location$372,900

Statewide$266,500